Wyborcza.pl is a premium website with current and engaging materials. It is one of the most popular newspaper's pages on the Polish Internet. The site enriches the substantive value of the paper edition of "Gazeta Wyborcza" with the Internet's speed, interactivity, and multimedia. Wyborcza.pl is the leader of press digitization processes in Poland - it has been the first to introduce a system of limited access to its content (paywall) and a digital subscription offer. Currently, the service has over 240,000 digital subscribers.