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Mr Obama's Thirteen Million Friends

Vadim Makarenko

2009-03-27, ostatnia aktualizacja 2009-03-27 08:16

'For more than a decade, pundits have predicted that the Web would transform politics. [He] finally did it', wrote the prestigious US magazine Portfolio in a recent issue. And it did not mean Barack Obama, but a certain 27-year-old from Chicago, an ex-student of, among other things, Czech philology at Charles University in Prague, who was in charge of new media for Mr Obama's presidential campaign. His name is Joe Rospars and he is one of the world's most influential innovators in technology according to Portfolio, ranked right after the founders of Google and Steve Jobs of Apple.

Mr Rospars is short, wears glasses, a few days' stubble and a black suit. He speaks in short sentences, very matter-of-factly, and smiles gently. He is not the kind of showman that you will find plenty of among the new media gurus.

His story is surprising too. It is short on technological gimmicks, tech buzzwords and internet slang. Instead, he speaks about being open to people, about the need of close contact, mutual confidence....

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